In recent years, the canned alcoholic beverage market has seen a surge in popularity, with consumers seeking convenient, refreshing, and lower-calorie options. The two brands we’re focused on today are: Bluebird Hardwater & White Claw. Let's dive into a comparison of these two innovative products and see how they stack up against each other.
The Basics
White Claw
White Claw is a well-established brand in the hard seltzer category, known for its fruity flavors and light, bubbly taste.
Bluebird Hardwater
Bluebird Hardwater, on the other hand, has carved out a unique niche in the alcohol industry by creating a new category called 'hardwater'. This innovative product combines premium spirits, ultra-purified water, and real fruit juice, offering a clean and simple drinking experience.
Base Alcohol
White Claw
Uses a gluten-free malted alcohol base, often referred to as a "beer base" in customs rulings.
Bluebird Hardwater
Uses premium spirits (vodka, tequila, or whiskey) as its alcohol base.
Flavor Options
White Claw
- Black Cherry
- Mango
- Ruby Grapefruit
- Raspberry
- Natural Lime
- Watermelon
- Tangerine
- Lemon
- Strawberry
- Blackberry
- Pineapple
Bluebird Hardwater
- Vodka Water Lime
- Vodka Water Cranberry
- Tequila Water Lime
- Tequila Water Pineapple
Ingredients and Composition
White Claw
Contains:
- Purified carbonated water
- Alcohol
- Natural flavors
- Cane sugar
- Citric acid
- Sodium citrate
- Other ingredients
Bluebird Hardwater
Contains:
- Premium spirits
- Purified water
- Real fruit juice
Zero:
- Carbonation
- Preservatives
- Sugars
- Artificial sweeteners
Alcohol Content and Calories
White Claw
- 5% ABV
- Around 100 calories per 12-ounce serving
Bluebird Hardwater
- 4.5% ABV
- 88 calories per 12-ounce serving
Conclusion
As the canned alcoholic beverage space continues to evolve, both brands offer unique propositions. Bluebird Hardwater, as an underdog innovator, has pioneered a new approach with its 'hardwater' concept, catering specifically to health-conscious consumers who value simplicity and premium quality.
Whether you prefer the clean, straightforward taste of Bluebird Hardwater or the fruity, bubbly experience of White Claw, there's no doubt that these brands are shaking up the industry and providing consumers with exciting new options for their drinking occasions.